Adorno+Hork, Pre-Class, Eric

Adorno and Horkheimer say that "culture today is infecting the world with sameness" (57) While there is a lot of evidence that culture is indeed doing this, it is interesting to note that they wrote that statement well over half a century ago. Culture has, to some extent, driven the world towards sameness. Human beings often want to blend in with others and be accepted and specific cultural groups can be quite intolerant of other distinct groups. In addition to inter-cultural conflict, one only has to look to the annals of history to find an impending avalanche of evidence to the fact that most cultures are quite intolerant of other cultures. Times like the crusades and the age of imperialism are good examples of these.
That said I think that their idea has to be upgraded to fit with our time: the age of the internet, the age of the high-speed mutagenic narrative. A completely accurate rephrasing of their idea, if I may be so bold as to say so, is that culture today is infecting the world with different samenesses. This is in line with hebidge's Ideas about subcultures the world splits itself upinto different little groups the groups merge into the mainstream where they crosspollenate each other before dividing again into different groups.