Eric, Jenkins-Poster

In his tract Poster declares that the advent of mass communication means that we have entered in age in which we are learning new ways in which to speak. Henry Jenkins disscusses how new tools encourage 'grassroots' interpretation of franchises.

It goes deeper than this though. Indeed, there have been instances in which a net-born meme makes it into the plot of a movie. Samuel L. Jackson's signature "I'm tired of these motherf***ing snakes on this motherf***ing plane" line was not in the original script of the movie. In fact, they didn't even shoot it until the end of the filming. The line came from some internet forum who decided it would be excellent if that line was said in the film.

In another example, in the third iteration of the x-men films, the character 'juggernaut' intones that he is "the juggernaut, bitch." This line comes from a fan overdubbed episode of the animated tv series x-men, in which a filthy mouthed juggernaut declares constantly that he is the juggernaut, bitch.